November 22, 2013

HOW TO SUPPORT INDIE MUSICIANS BY BUYING THEIR MERCHANDISE

Indie band might get a little bit more if you're established or if you play more time, but big city venues are notoriously cheap. A hundred bucks isn't too much when split between four or five band members, so the merch table is often the lifeblood of an indie act.
However, things are changing. Bands used to rely on CDs, but if you've been paying attention at all to the music industry over the last decade or so, you know that CDs are losing ground to a slew of digital formats. Still, that doesn't mean that your band should ditch the CDs just yet.
Let's consider the other mainstays of a band's merchandise table: shirts and bumper stickers. Your band can probably profit from shirts, because even if a bar or nightclub crowd hates your music, a few might dig your T-shirt design and pick one up. Profit margins are generally smaller for high-quality T-shirts, but don't skimp on the quality unless your fan base doesn't care (protip: they usually do).
The same's true with the bumper stickers, and that brings me to the overarching point of this article: in order to make real money from band merchandise, you need to think about your fans. You need to think about your target audience, how much money they have, whether they drive or not, what aesthetics they care about and other important stuff. Merchandise has changed over the past decade along with the music scene, and people expect a much higher-quality product. Invest in graphic design and never skimp on quality whether you're buying t-shirts, CDs or anything else.
Finally, bands should set money aside from every gig to put towards merchandise. Know what you're investing and how much you expect to get back for your investment. Running an indie band is tough business, but it will be much less difficult to get ahead if you actually treat it like a business. Involve every single member of your band and give everyone a job. Whether you're playing music as a hobby or you're trying to make a living, taking this type of equal approach will help your band avoid tension and improve your chances of making money at each gig.


This is when they will need us to help them, by buying their merchandise. By wearing, or buying you are helping them (certain band) to let people know about them. When you are wearing the band’s merchandise, it will increase people curiousity and people somehow will let them to find any information about the name written there, the band name. Once, when I was in high school, my friend wore a very cool tees and I asked him where did he get those. He answered that was a band merchandise. I began to ask him more about the band. It’s prooved. People will interest to interesting stuff. Merchandise is an alternative way to be creative, and the band could create their identity. We believe when once you're buying merchandise, it will leading you to buy their music. :)

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